It may seem laughably simple, but the first step to successful training is doing your research to figure out if training is even needed. However, companies spend thousands or even millions of dollars for ineffective training, instead of spending much less money and a lot more time on figuring out the need and the best methods to reach that need.
Sometimes, the reason that training does not fix the problem is that training was not the best solution for the problem in the first place. Don’t skip the fact-finding process.
One company I dealt with was receiving more customer dissatisfaction feedback in regards to customers dealing with the sales help desk. At first, management thought they needed better customer service training. After research, it was determined that the sales help desk was sending phone calls directly to the sales people and not to the account managers, which was the appropriate next level of support. They decided that instead of training, it would be more effective to re-iterate the correct process in the morning meetings as well as send out frequent reminders.
Another company had very many harassment and discrimination cases. The company policy stated what constituted harassment and discrimination as well as consequences for not complying, but there was no training around it. People were just expected to read the handbook. The research determined that communication and policy were not enough and that training was needed to fix the problem.
You should be spending the time upfront to ask the right questions, which I’ve included below, and determine the best ways to solve the problem. If you’re the person in charge of fixing the issue or creating the training, having the answers to these questions will strengthen your case when communicating with management and asking for money and resources.
If you’re the business owner or key decision maker, then these are questions that the proposer of the training should be able to answer.
Questions:
- What is the problem?
- What is the cause of the problem?
- What are alternatives to training that can be used to solve the problem?
- Is training the best solution?
- What is the goal that you’re trying to reach?
- What should the employee be able to do after completing the training and how it will affect the organization?
- What measurement will be used to determine if the problem has been solved?
- How will it save the company money? and/ or How will it make the company money?